2023年4月14日

2023年4月14日发表潜水简单:直接面向消费者的公司统一的标准已经获得了大号豪华女装品牌韩宁,据周四宣布与零售潜水。通用标准——重点是size-inclusivity——表示,收购标志着“一个独立的首次成功退出,female-founded大号品牌。“亨宁的创始人陈劳伦,现在作为通用标准的品牌合作。亨宁对工作服的关注将有助于通用标准的2023年秋季收集,预计8月发射。潜水洞见:通用标准首席执行官波琳娜Veksler和劳伦陈后联手发展长期关系以外的业务,与陈甚至建模对于一些通用标准活动。“尽管目前的趋势显示否则,未来的时尚植根于包容性和我们相信拥抱size-inclusivity将继续盈利的业务,“Veksler在一份声明中说。“我们收购亨宁是我们的重要任务的下一波让时尚更容易对所有人来说,是否大小2或大小32。我恭喜劳伦,他给我们的团队带来独特的专业知识的广度有经验的前沿和幕后的大号购物。”Universal Standard said it would continue to explore “additional opportunities for sparking change in the industry” beyond this acquisition. The apparel company developed its own unique sizing chart “that prioritizes realistic body types” and sells a line of clothing ranging from sizes 00 through 40. It’s also made a name for itself by collaborating with other brands to advise on inclusive sizing. Universal Standard collaborated with J. Crew in July 2018 for a size-inclusive women’s collection of tops, dresses, skirts and pants in sizes up to 5X. The brand also worked with Adidas in October 2019 on a “collaborative performance collection” with a size range from XXS to 4XL. The pressure on the apparel industry to become more size-inclusive has resulted in somewhat slow progress. On the one end, Columbia Sportswear earlier this year revealed that for the first time, its spring 2023 collection would have price parity across sizing, according to reporting from Glossy. Plus-size brand Eloquii has worked with popular influencers such as Gabi Gregg of Gabi Fresh for new collections. And more exits for size-inclusive brands have happened as well, with 11 Honoré getting acquired by Dia & Co. for an undisclosed amount in June. However, setbacks have also occurred. M.M. LaFleur in 2020 announced it was pulling back on its plus-size apparel, saying that it was struggling to sell enough to offset the cost of producing such options. The following year, Loft faced an onslaught of criticism on social media after stating that it would phase out plus sizes . Then this past October, online retailer Stitch Fix closed a factory that had originally been acquired to produce its size-inclusive label “Mohnton Made.” As a result of the closure, the label was discontinued. Old Navy has also scaled back its plus-size options when it announced last May that it would remove extended sizes from stores, citing challenges related to the launch of its Bodequality initiative. Although the brand said the sizes would still be offered online, a petition with over 26,000 signatures was launched on the Change.org platform to bring the options back to stores