日本电通

2023年8月16日

2023年8月16日12:26宣布:今天推出了任天堂开关™,PC, Xbox系列X |年代,Xbox, PlayStation 4和PlayStation 5,搬出去2特性在线交叉玩多人游戏,看到的家具布置,搬迁技术人员超出了他们的维度和多元的领域,解决未来家具,奇幻服饰,疯狂的农场动物和他们保持冷静,解除自旋,和运输几乎所有在一块。阿什利Ringrose, SMG工作室,工作室主管说:“这是一个令人激动的时刻为我们的团队。我们看到巨大的成功与我们的第一个移动游戏,拥有全球销量超过100万张,因为它在2020年推出。“团队一直努力让这个新游戏更大、更好的以一个奇怪的游戏人物他们遍历不同的维度追求无缝和(有时)breakage-free删除,在超过50个新的水平和挑战。“SMG工作室是电通公司的游戏业务,构建和销售direct-toconsumer在PlayStation游戏,任天堂,Xbox,和电脑。SMG也是电通公司全球游戏部门的一部分,一个社区旨在帮助品牌进入游戏广告市场。通过日本电通游戏,品牌可以访问功能和IP跨越发展战略,游戏内置广告解决方案,商业和消费者促销,基于“增大化现实”技术和虚拟现实的体验。Ringrose说游戏的不断增长的影响文化,参与跨广泛的人口统计数据,为营销商和广告商创造了无限的机会。“游戏为营销和品牌提供了一个机会与一个真正的多元化和观众参与度。市场规模巨大,游戏是比电视和电影的总和。我们正在与一个全球社区的游戏专家电通网络帮助客户充分利用机会为他们的品牌,端到端“Ringrose说。 The global gaming industry is set to reach $US665.77 billion by 2030 while in Australia, last year, gamers spent $4.1 billion on hardware, software and peripherals, according to consumer sales data released by the Interactive Games and Entertainment Association. 91 per cent of Australian households own a video game device, the average age of a gamer in Australia is 34, and nearly half of gamers are female. Additionally, nearly half of Australians over 65 also identify as gamers while the average Australian gamer spends 83 minutes playing games a day. “Markets around the world are facing economic headwinds, with consumers increasingly cutting back on expenses such as dining out, events, and travel. This presents a unique opportunity for the gaming market to provide entertainment solutions that bring people together in a fun, engaging and costeffective way,” said Ringrose. “Moving Out is a multi-player game, our second edition has introduced an online co-operative, cross-play enabled gameplay to the series allowing people around the world to team up and creatively move furniture from point A to point B, and beyond.” PwC’s Australian Entertainment and Media Outlook estimated gaming advertising revenue to reach $74m in 2023 as gaming benefited from the pandemic, with the economic crunch now pushing people back to the home, growth in gaming will continue to rise. Source: Dentsu