2023年4月10日,

早在2021年,内容creator-focused fintech公司创造性果汁推出上市产品:果汁基金、现金池它描述为“一个开创性的创作者相互支持和投资于同行的业务。“创造性果汁原计划使电动汽车价值200万美元左右的资金(250000美元,来自投资者MrBeast)成立。当时的想法是如果创造者获得大量流动性的资本总额,他们可以发展他们的渠道和内容远快于如果他们只是每月的收益进行再投资平台像YouTube。订阅最新的创造者新闻订阅该基金的公司还引入了两个新的变化:果汁基金刷新,创造性果汁许可证创造者的现有目录的YouTube内容前期现金为了得到相关的广告收入在未来(la测位仪);和果汁基金储备,创造者获得投资和“获得一个专用的汁团队成员”,以换取他们的未来收入的百分比在YouTube, Facebook,抽动,和/或Patreon。迄今为止,创造性果汁说投资数百万美元的数以百计的创造者通过上述各种果汁基金。所以,这是怎么工作的创造者吗?数据显示创意果汁专供给Tubefilter汁基金接受者看到一系列的好处。超过70%的接受了他们的团队通过雇佣员工,像作家和编辑。70%的人也从基本相机全面升级他们的设备工作室设置。接受者的30%,与此同时,已经启动了一个新的内容频道或新业务自收到他们的基金。 From Creative Juice Creative Juice says that after receiving funds, creators on average were able to increase their content output by 1.7 times, and were able to charge 2.4 times more for brand deals. That resulted in over 20% of Juice Funds recipients seeing at least a 25% boost in their monthly revenue, and a variety of boosts in their viewership. Plant enthusiast growwithjo (4 million subscribers), for example, has seen a 54% increase in monthly revenue and a 47% increase in monthly views. Variety creator oompaville (4.3M) saw a 65% jump in revenue and a 23% jump in views. And YouTuber family Rock Squad (1.3M) saw a 340% increase in revenue and an 860% increase in viewership. From Creative Juice One Juice Funds recipient, pro Rubik’s Cuber and triathlete Simon Shi (733K), tells Tubefilter Juice Funds helped him feel “peace of mind” for the first time in his content career. “The upfront capital really gave me peace of mind,” he says. “I don’t have the funds to comfortably live yet, but I’m currently working on that, and having [Juice Funds] helps me kickstart the business side, whether I want to get a Patreon going, hire an editor, or start outsourcing and being more businesslike.” Shi, who’s training more than 30 hours a week right now for his next triathlon, ended up using funding to hire an editor to help increase his content output “since I was slammed for time,” he says. He also started developing more channels, and started dubbing his existing English videos in other languages. He ran five channels when we spoke in February, and has since added two Spanish-language channels, a move he said was inspired by MrBeast’s multilanguage content strategy . “I looked at my analytics from my U.S. channel, and it’s mainly U.S. and United Kingdom, but there are also Spanish-speaking countries, and India, with Hindi, which is another option I’m also looking at,” he says. Creative Juice says that while Juice Funds are often used for immediate expenses like upgrading equipment and hiring editors, it’s also seeing creators “use the funds to carry out a longer-term vision such as launching a podcast or merch line.” And, like those recipient creators, Creative Juice has an eye on the future. “We’ve invested millions to support creator careers and have a $50M fund to continue to grow the creator economy,” Dustin Blank, Creative Juice’s head of creator partnerships & investments, tells Tubefilter. “We’re committed to building our Juice community, providing resources and investing in hundreds more creators.” Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe