2022年12月14日

据行业官员周三透露，Hy(正式名称为韩国益力多)正在迅速转型为一家物流配送公司，成为韩国最大的电子商务公司Coupang的主要竞争对手。Coupang是韩国最大的电子商务公司，专门从事次日送达业务。该公司的“生鲜经理”通过电子推车运送剃须刀、化妆品、牛奶盒和咖啡豆等日常商品，并在7个月内通过次日送达服务销售了100多万件商品。Hy表示，截至11月底，其累计交付量达到100万辆。这是自5月份开始快递业务以来的第7个月。“销售的产品数量已经超过1000个。以前，我们的配送主要集中在发酵牛奶上，但最大的成功因素是扩展到各种产品类别。”“此外，我们正在处理牛奶盒和沙拉等新鲜食品，这些食品最近很受欢迎，所以很多顾客都在使用我们的服务。”Fredit的配送服务于2020年底开始，使用hy自己的物流网络。去年3月，该公司将“韩国益力多”的名称改为现在的名称，并开始从食品企业转型为流通企业。在新冠肺炎疫情爆发后，乳制品市场的年平均增长率停滞在1%，商业模式围绕在线和物流配送进行了重组。 Hy's logistics business was carried out as a long-term project. In 2014, hy developed CoCo, a refrigerated electric cart that one can ride, and began expanding its distribution centers. Hy electric carts cost 15 million won ($11,574) each and can operate for more than 10 hours when fully charged. The items currently offered by the Fredit delivery service range from fresh foods, such as salads and meal kits produced by hy, to items available by subscription, such as razors, functional foods for health, cosmetics, credit cards, diagnostic kits and coffee beans. The core competency of Fredit's delivery service lies in its approximately 11,000 fresh managers. Through direct communication with customers, prompt responses are achieved compared to other delivery companies, and they cater better to customer requests such as delivery time adjustments and returns. Refrigerated delivery is another aspect giving hy's logistics service a competitive edge. Since the cold chain system is applied throughout the distribution process, it is possible to deliver products that are difficult to handle and need refrigeration, such as fruit, lunch boxes and salads. Next-day delivery is also considered a strength of Fredit's delivery service. Orders are usually made through Naver Store, and if a customer places an order in the morning, they can receive the product the next day through the fresh manager. Next-day delivery service is a key competitive advantage that has enabled new distribution platforms such as Coupang and Market Kurly to grow rapidly in a short period of time.