联盟

2022年12月14日

分享这篇文章提供的新闻分享这篇文章纽约,12月14日,2022年美国广告代理商协会从(4),领先美国的全国广告行业协会服务会员超过600 +,今天宣布收购联盟的医疗沟通(CHC)。联盟成立于1993年,为医疗通信(CHC)促进自由交换的准确、可靠,科学合理的医疗保健信息。CHC代表医疗市场营销和广告公司,印刷和数字出版商,和医疗通信提供商。CHC工作以确保医疗传播者有一席之地在重要决策是影响自由流动的重要的和真实的医疗通信。收购4 CHC允许的扩展其成员的功能,深入广泛的广告问题影响医疗通信包括言论自由的权利,反对歧视性税收和确保负责任的边界在数据收集和使用,确保发展的健康与保健市场的强劲增长。这个扩展能力和对资源的访问,4 a的加强和多样化产品在医疗和健康产业更好地支持成员随着他们的发展和成长。通过这种新结构,CHC将安置在4 a的政府关系和可持续性实践艾莉森胡椒的领导下,执行副总裁,政府关系和可持续性,4。此举将大大受益4 a和其成员通过允许4的扩大宣传和产品在医疗保健和健康的空间。胡椒也会寻找一个新的副总裁/组织执行主任CHC现任执行董事,乔恩·毕格罗,在今年年底退休。”作为健康与保健市场继续保持巨大的增长点,4 a的兴奋不仅欢迎新类健康与保健公司的褶皱,但也扩大现有的医疗保健和健康的价值主张集中成员机构,“说胡椒。 Jay Carter, Board Chair, CHC, said: "In joining our efforts with 4A's, the CHC firmly believes that our membership will be better and smarter advocates for the health and wellness communications industry." To learn more about the CHC and membership, please email [email protected] . About the 4A's: The 4A's was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A's includes the 4A's Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A's Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry. Media Contact: Phone: 229-392-4497