俱乐部超级

2022年3月28日

图像成千上万的成员加入看到山姆俱乐部超级碗广告扫描&走。山姆会员店是加倍的努力,数字与它的成员,和它将扫描&技术作为这一战略的重要组成部分。帮助推动了创纪录的销售额一直在公司的成功吸引了数字精明的千禧年的成员在大流行期间的一个子集。这些消费者也强烈反映在凯瑟琳McLay,总裁兼首席执行官山姆俱乐部,称为他们的新超级碗组的子集的消费者成为会员由于零售商的广受欢迎的(第一个)超级碗广告。由凯文•哈特广告试图通过扫描&去“看门人”的消费者,说McLay在周日的职业用语主题在拉斯维加斯,作为自动检测技术通常是错误的。扫描&,exec形容NPS产品零售最高的国家之一,使成员能够支付项目通过一个移动应用程序连接他们的会员信息。“我们知道我们的成员使用它,重新与我们,”她说,和闸门打开播放广告的第三天,成千上万的成员加入。中心的技术也是父沃尔玛山姆会员之间的法律纠纷和BJ批发俱乐部,一个点McLay拒绝置评。从事数字领先的方式是要求零售商超越简单的旅行。发现成员转向另一个应用程序下载阻力,山姆会员店而不是部署数字演示中,消费者可以扫描二维码审判的单一实例扫描&去——如果他们希望提交后下载应用程序。 “It's just a different way of playing with the tech to make it more accessible to more members,” she said. What’s more, by blending physical and digital experiences, they’ve identified offers they can prompt members with for further engagement, including engagement in different categories. Learn More on Retail Workforce Innovation “We’re beginning to play with some of those concepts, but all of that is based on having this open dialogue with a member online while they're in an offline club.” McLay also shared insight into how Sam’s Club is leveraging learnings from its Scan & Ship technology , in which consumers scan bulky items with their phones for direct-to-home shipping. Though they initially assumed consumers would ship items immediately after scanning, they instead found consumers will let them sit in baskets for up to 30 days, later returning to purchase them after doing research. There’s an opportunity to use this process for such things as Halloween costumes, said McLay, a category that’s historically difficult to keep stocked in every size. Also on the horizon: Further advancement with robotic inventory analysis . Though Walmart has walked away from the technology in its stores, McLay said it works well in Sam’s Club in part because of their limited-SKU design with pallet flows and displays. Available at nearly all 600 locations, the camera-affixed automated floor scrubbers scan inventory levels each day. Not only are the scrubbers “automating a role that’s asking to be automated,” she said, but they’re also providing an extraordinarily accurate inventory rate and freeing up associates’ time. The robots are currently able to scan both tags on the floor and in the racks, and the company is exploring RFID technology so it can read the apparel tables as well.