2022年2月23日

Prayag Narula和他的孪生兄弟是Narula,旨在对产品和市场研究称锣和合唱。人工智能的销售电话。他们创造了马文在2020年,一个用户研究平台,帮助企业更好地了解客户的需求。它的茎,在某种程度上,从Prayag Narula的背景。他创立,营销技术公司LeadGenius多年,指导它筹集超过3000万美元的风险投资,发展数百名员工。不是来自销售和营销背景,他决定聘请一位朋友加入LeadGenius,谁最终转换到首席执行官的大流行。同时,Prayag Narula辞去CEO,但在董事会。”马文在某些方面我回到我的根在以用户为中心的设计,”他说。“销售团队和客户和想要出售,而客户的成功团队想增销。与产品和设计团队,他们唯一的议程是如何使客户的生活更美好的产品。用户参与的纯粹的形式,我们希望利用这一点。” Narula went on to explain that at LeadGenius, the right tools were not available to get that done. Fast-forward to today, and thanks to video conferencing, it is easy to record conversations and mine them for information. However, more companies are seeing the value of being user-centric, but don’t know how to begin. Marvin co-founders Prayag Narula and Chirag Narula. Image Credits: Marvin Marvin’s technology is an interview and user research tool that plugs into video conferencing tools, like Zoom, and takes notes during the calls. It also automates all aspects of user research, including scheduling interviews and turning the recordings into searchable insights with keywords and hashtags. “Companies spend a lot of time talking to their customers, getting feedback and doing research,” Narula said. “All of this is happening over Zoom now. We help make these conversations more efficient and collaborative.” Thousands of customers are already using Marvin, like Lattice and Simon-Kucher, and record thousands of minutes of recordings each week. Many users leverage the technology to talk to customers to understand their challenges and get feedback on a design or product. From those conversations, they are figuring out patterns and sharing those with their respective teams. Companies are also using the tool as a management consultant to talk to industry experts or on academic research. Today, the company is coming out of private beta and announcing an earlier pre-seed round of $3.8 million. Sam Altman’s Apollo Projects and Fuel Capital co-led the round, with participation from Scrum Ventures, Hack.VC, Global Founders Capital, House Fund, Gaingels and a group of angel investors. The funding will enable Marvin to scale its team and product development to better enable teams to conduct, organize, analyze and share user interviews. Much of the company’s growth happened in the last five months. The company currently has 20 employees and is hiring across the board. “We’ve gone from zero paid users in the third quarter of last year to over a thousand users, so now it is time to scale that to thousands of paid users,” Prayag Narula said.