2017年6月21日

新Chirpify仪表板收益率有价值客户的见解和有意义的ROI波特兰,或者——(该公司——2017年6月21日)——Chirpify会话转换和参与忠诚度解决方案的提供者,今天宣布的能力联系个人社交媒体和聊天与忠诚计划和CRM数据库id,以及一个新的CRM仪表板,使忠诚和社交媒体营销人员部分成员,消费者参与历史观,立即回应消费者内容和奖励。用这个连接,一旦模糊和匿名社会人们变得有意义,识别客户可以理解个人和聚合。营销人员现在可以谨慎我的客户信息在社交媒体和消息传递来提高未来的营销活动和计算ROI。“在过去的几年中发生爆炸的供应商为营销人员提供的方法获得有价值的洞察数据,”克里斯说,都是在Chirpify CEO。“被失踪在生态系统中,所有的营销人员都问,什么是如何处理数据。Chirpify现在提供了一个解决方案。”Connecting the Data With the Chirpify engine, brands can natively connect social media and chat identity to their existing customer records by incentivizing customers to connect their social media accounts as part of their loyalty program. When this connection is made, the consumer obtains a remote control for marketing conversion and rewards, and the brand is able to listen, respond, and engage the consumer across multiple channels, all while gathering valuable CRM data. Actionable Insights The new Chirpify dashboard provides easier, quicker access to unique data available within the Chirpify engagement loyalty platform . The dashboard gives brands an easy way to segment audiences based on campaign, user, geolocation, influence, photos, posts, and more. Once segmented, marketers can choose who to engage, and what to engage them with -- whether it's a contest entry, points delivery, utility response, or other marketing outcome. The Chirpify platform supplies brands with both important consumer data, and the tools to do something meaningful with it. For example, Chirpify provides tools that enable marketers to surprise and delight customers, and respond to them automatically or with moderation . "With Chirpify's platform we're able to surprise and delight our members at scale, while personally recognizing and interacting with them in real-time. Plus, the platform gives members another easy way to earn Marriott Rewards points, keeping them engaged with the program in between stays," said Amanda Moore, Senior Director, Social and Digital Marketing Loyalty at Marriott International. Reporting & ROI The Chirpify engine allows brands to take data analysis even further, calculating ROI with the data collected. For example, Chirpify customers have already used this data to determine that their socially connected loyalty members spend significantly more and purchase more frequently than those that are not connected via the Chirpify platform, with these customers often buying twice as frequently and spending 75 percent more than the average member. About Chirpify Chirpify is a provider of conversational conversion and engagement loyalty solutions that enable brands like Marriott, Dunkin' Donuts, and Columbia Sportswear to drive deeper customer engagement, acquire valuable data, and grow customer spend. Chirpify enables brands to modernize "spend and get" based loyalty programs, and activate brand campaigns, enabling their customers to use social media and messaging apps as a remote control for marketing conversion. Retail, hospitality, financial services and CPG organizations rely on Chirpify to amplify their cross-channel marketing campaigns, convert customers, and grow customer lifetime value. Chirpify is based in Portland, Oregon and can be found at www.chirpify.com. Contact Information