2021年5月4日

100年收购了。公司使命与Data-Powered破坏包装消费品行业,本文目的导向的品牌提供的新闻分享分享本文迈阿密,2021年5月4日,100年。人工Intelligence-powered消费品牌集团有限公司日用消费品(CPG)扰乱市场,今天宣布完成收购樱桃挑选AI(“挑选”),一个总部设在纽约的预测智能产品开发的平台。这宗收购加强了100。公司专有的AI功能,大大加速了公司的使命重塑创造产品和营销过程遗留消费品牌都依赖在过去的世纪。One hundred.公司将利用平台的产品识别技术和数据采集技术,跟踪消费者的偏好为有价值的产品属性,开发下一代的CPG品牌。“樱桃挑选团队已经建立了一个令人难以置信的强大的人工智能平台,使我们能够理解今天的粒度级别的数字领先消费者希望,以一种有意义的方式和利用这些见解,”Kim Perell表示100.公司首席执行官和创始人之一。“樱桃挑选的预测智力和能力来衡量在发射前对产品的需求是无价的资产到100年。有限公司作为我们加强我们的专有AI平台克莱尔™扰乱CPG行业。”Cherry Pick's platform - now included within CLAIRE™ - deeply analyzes social images and consumer reviews, applying AI, machine learning and big data techniques to predict product needs and market fit, reduce risk, and influence product attributes before an investment is made in a product. It also aggregates social media activity, stock keeping units, current consumer demand and trends, as well as specific attributes that pinpoint consumers' specific preferences, such as pricing for organic ingredients. Justin Stewart, Senior Vice President of Product and Technology at 100.co and former CEO of Cherry Pick AI, said, "100.co is a multi-billion dollar opportunity. By leveraging Cherry Pick's technology to understand consumer preferences, 100.co is bringing authentic purpose-driven brands to market in months vs years. Our shared mission is to move the CPG industry to a more product-centric approach that resonates with, and satisfies, today's digitally savvy consumers." Launched in 2021, 100.co has accelerated new product development by more than 30 percent compared to traditional CPGs, and data-driven insights from its proprietary platform have informed three upcoming consumer brands with household celebrity names, launching later in 2021. James Brennan, Chairman and Co-Founder of 100.co, added, "Consumers today are telling the market what they want, but traditional CPG companies are not listening. If a brand's values are not in line with their target audiences' values, they will continue to fail. Cherry Pick not only listens, it also provides the data that 100.co can activate against to ensure success." Melissa Munnerlyn, Senior Vice President of Brand and Tech Solutions at 100.co and former COO of Cherry Pick AI, concluded, "100.co and Cherry Pick are culturally-informed builders and operators of technology - our unique experiences coupled with our skill sets drive our platform and are part of our secret sauce. It has already proven to hold a competitive advantage over traditional CPG companies." Former Cherry Pick Co-founders, Justin Stewart and Melissa Munnerlyn, have been named Senior Vice President of Product and Technology and Senior Vice President of Brand and Technology Solutions, respectively, and will report directly to 100.co founders, Kim Perell and James Brennan. About 100.co 100.co is an AI-powered consumer brand group that is disrupting the Consumer Packaged Goods (CPG) market, with purpose-driven products co-created with the world's most influential founders. With insights from digital-first consumers and direct-to-consumer e-commerce distribution, the Company is reinventing the product development process that legacy CPG brands have relied on for decades. 100.co's proprietary AI platform CLAIRE™ uses artificial intelligence, machine learning and big data to predict product needs and market fit, reduce risk, and influence product attributes. To learn more please visit 100.co . About Cherry Pick AI Cherry Pick is predictive intelligence for product development. By transforming comments on social content into predictive purchase intent for product SKUs, Cherry Pick enables brands, retailers, and manufacturers to know what their target customers want at any given time. Its innovative SKU-level purchase intent signal helps pinpoint consumer product preferences down to the product attribute level, i.e. $10, strawberry flavored, cruelty-free, soothing, lip balm. Insights historically driven by sales data and pure intuition are now available through Cherry Pick's proprietary AI. SOURCE 100.co