2023年7月18日

傍晚餐馆全面为客户寻求交往虽然省钱,从InMarket根据最新数据。2023餐厅交通普遍停滞不前,但从4到7点。,根据InMarket。|照片:在上面自由的枷锁COVID-19从通货膨胀,美国人涌向快乐时光,在那里他们可以再次交往安全储蓄一些钱在食物和饮料。这是根据从研究员InMarket新公布的数据,发现餐厅流量在下午4 - 7点之间的时间是在第二季度全面与去年同期相比。包括工作日增加了9%和13%在周末休闲餐厅餐厅和增长20%在工作日和周末25%有限服务的概念。InMarket的研究是基于位置数据来自2亿多个消费者的移动设备。快乐时光的增加访问之际,交通行业普遍停滞在过去的一年里,尤其是在提供全方位服务的概念。和一些交通显然是搬到一个更早的时间槽。“4点是新的7点钟,“说InMarket首席战略官迈克尔·德拉廓羽在接受采访时说。有几个因素推动这种明显的转变消费者的饮食习惯下午,德拉Penna说。 Some of them have to do with the ongoing fallout from the pandemic. Americans continue to enjoy the ability to move freely and gather in public. They’re “beginning to learn how to be social people again,” Della Penna said, and that has benefited businesses that encourage that sort of activity, like restaurants. At the same time, the persistence of remote work has transformed daily commutes into free time for many 9-to-5 workers. That’s allowing them to get their evenings started earlier, including at restaurants. There’s another thing incentivizing consumers to go eat and drink earlier: inflation. As people’s expenses rise, they are prioritizing value when they go out, giving those early evening discounts an added appeal. “Consumers [are] taking advantage of those special offers or those early bird prices or promotions, whether it’s alcohol-related or food-related, and they’re doing that because of some of the uncertainty around the economy,” Della Penna said. While restaurants have raised menu prices significantly over the past year—by nearly 8% as of June, according to the Bureau of Labor Statistics —they have also done more to meet consumer demand for value. InMarket noted that Chili’s, Applebee’s, Taco Bell and Hardee’s have all been running happy hour-type deals recently. Fleming’s Prime Steakhouse recently added a discounted Social Hour menu from 4-6 p.m.; Red Robin launched happy hour for the first time; and just this week, P.F. Chang’s debuted a happy hour menu to commemorate its 30th birthday. Such deals can have a significant effect on traffic. Last fall, Olive Garden’s Never-Ending Pasta Bowl promotion delivered a “step change” in guest counts during the seven weeks it ran and helped the chain outperform industry traffic by 500 basis points in the quarter. “There’s really been a formula in driving traffic spikes,” Della Penna said. “Value is one of the big ones.” That said, restaurants’ desire to drive traffic coincides with a need to boost earnings, and discounts and profits don’t typically align. That has led many to pursue a barbell pricing strategy that pushes both lower-priced options and more premium items. Chili’s, for instance, has been running TV ads promoting a 3 for Me value menu starting at $10.99, while in-restaurant merchandising points customers toward full-price items. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here .