2023年3月6日

03/06/2023 | 11:31am EST信息:*必填字段美泰,Inc .(纳斯达克:垫)今天宣布其计划启动一个美泰出版印记,公司自己的发布平台以其广泛的儿童和家庭娱乐产品目录。这个多媒体新闻发布功能。这里查看完整的版本:https://www.businesswire.com/news/home/20230306005180/en/(图形:业务线)美泰的印记预计将推出2024年在美国和加拿大,将补充内容,支持品牌活动,并创造新的故事基于标志性美泰特许经营包括芭比®,风火轮®,费雪®,托马斯&朋友®®怪物高,波利口袋®,巴尼®等等。版本将包括印刷书籍、音频书籍,电子书,以及数字内容Caribu,美泰公司是直接面向消费者的娱乐的平台和一个视频通话功能,允许用户阅读书籍,观看视频,画画,玩游戏或从事交互式视频与朋友和爱人的电话。标题从美泰的印记将补充项目从其一流的授权合作伙伴格式包括董事会的书,故事书,读者被夷为平地,中高档标题、活动标题、旅游指南等。出版是美泰的核心战略和公司的特许经营飞轮生态系统的重要组成部分。例如,美国女孩®鼓励粉丝们深入研究前的他们最喜欢的角色通过小说和杂志的美国女孩出版。新的印记,美泰公司将扩大这一成功在其目录在全球范围内的IP。几个美国女孩标题所写的《纽约时报》畅销书作者,包括Varsha Bajaj班纳特(Showtime, Kavi)和英国(满足Claudie)。超过1.6亿个美国女孩书已售出。 “We have seen firsthand the immense value in providing fans of our franchises with multiple avenues to further engage with their favorite Mattel brands, characters, storylines and worlds,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “In launching our own publishing imprint, we simultaneously unlock limitless exploration for kids while continuing to realize the full value of our IP.” With Mattel print publications set to begin releasing in 2024, new Mattel and American Girl content has already launched on Caribu. In February, digital versions of the illustrated character journals for Isabel and Nicki, the latest American Girl historical characters, were launched on the platform. Mattel’s sales and distribution partner will be announced at a later date. Press assets for Mattel’s publishing imprint can be found here . Stay up to date on news related to the Mattel publishing imprint by following @Mattel on Facebook and Instagram. About Mattel Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com . View source version on businesswire.com: https://www.businesswire.com/news/home/20230306005180/en/ © Business Wire 2023