2015年5月20日

Airbnb和旧金山之间的战斗刚刚糟糕今天,我开车去旧金山市中心工作事件,利用提供的按需特快洗衣服务。突然间,我觉得我是在中间的战争——公园我的车。洗熨服务被会议被称为奢侈的管家。首先,我指出所有汽车的缺陷(是的,那巨大的削弱在门口已经有)。我问我的管家克里斯托弗前请记得关掉他掸去一个未知的很多,然后我交给我的宝贝及其janitor-sized密匙环。当我转身的时候,突然一个人在一个明亮的粉红色外套跑和推Caarbon传单在我的手。“下次,公园Caarbon,”他说。我是使用一个随需应变的代客泊车有史以来第一次,我夹在中间的圣Francico启动停车战争:蓝色夹克和粉红色的开拓者。剃须刀摩托车和黑色的雨伞。游击营销的策略。 Luxe valets have become an increasingly common sight in San Francisco. They wear bright blue jackets and zip around on matching blue scooters, although some choose to run and get in their cardio workout. Joining their fray is the new kid on the block: Caarbon (soon to become Carbon with just one "a. " The company is only in limited testing now. ) Their agents, as they call them, wear pink blazers and stand with one arm behind their back. They open the door for women first and escort everyone to and from their car with a black umbrella. Business InsiderJoe Allen and Sarb Brar show off Carbon's uniform. Inside the conference, which was all about the "on-demand" economy, the founder of another valet service, Zirx , spoke about how he didn't need to compete outside. "There’s blue shirts outside and pink shirts outside. We probably think the least about competition," said Shmulik Fishman. "I would hate to be in a space where nobody is trying anything remotely connected. " Back outside, though, the competition was visible based on just the flashy jackets. (Zirx agents, according to their site, wear yellow). The Luxe valets hung inside their parking lot, while Carbon agents stood on the outside by the entrance. "We embrace it. Pink versus blue," said Bill Bonhorst, an operations manager at Carbon. "We will escort you to the curb with an umbrella. We're not going to roll up to the curb with a scooter or a skateboard. " He compared it to the Four Seasons level of service rather than a Holiday Inn. Luxe valets, though, didn't back down. "We're pretty much the only true on demand," said Michael Skillman, who has been a valet since October. He said Zirx operates only around their garages, while Luxe has a whole umbrella over the city. And while Carbon's operations managers said they shared the parking lot, the Luxe valets countered that the startup only had a few spaces, while Luxe controls the entire bottom floor. Zirx wasn't there at all. Meanwhile, outside a bicycle was parked with a sign advertising Upshift — a company that delivers rental cars on demand. In case you don't already have a car to park. Bootstrapped marketing at its best. Biz Carson