2019年11月4日

广告技术日报(PORTSMOUTH, N.H.)——C3 Metrics宣布，媒体评级委员会(MRC)已授予其桌面和移动网络显示广告可视印象和相关可见性指标的测量认证。为了获得MRC认证，C3 Metrics成功完成了由MRC聘请的独立注册会计师对其展示广告可见性测量的技术、系统和流程进行的审计，并被确定符合MRC的媒体评级研究最低标准。以及MRC的可视印象测量标准和其他相关行业测量指南。C3 Metrics联合创始人兼首席归因官Jeff Greenfield表示:“可见性是准确归因的关键因素。“MRC为行业提供了一种基于证据的途径，可以持续准确地测量可视印象。C3 Metrics完全符合并支持这些标准，我为与MRC及其独立注册会计师合作获得这一认证的团队感到自豪。媒体评级委员会执行董事兼首席执行官乔治·艾维(George W. Ivie)表示:“获得认证的道路是艰难的，包括对机构的方法和方法执行情况进行严格的审计和彻底的评估。”“C3 Metrics已被发现符合我们的可视印象测量标准和其他相关要求，现在可以向代理商和广告商展示其在桌面和移动网络环境中显示广告可视印象的测量，并获得MRC的认可。”C3 Metrics为顶级广告商提供所有电视+数字广告渠道的独立评估，为下一笔广告支出带来最大的影响。媒体评级委员会是成立于1963年的非营利性行业协会，由领先的电视、广播、印刷和数字媒体公司，以及广告商、广告代理商和行业协会组成，其目标是确保有效、可靠和有效的测量服务。 Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org . About C3 Metrics C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com .