2022年12月1日

加利福尼亚州帕洛阿尔托，2022年12月1日/美通社/——Branch是移动链接和测量领域的领导者，也是亚马逊网络服务(AWS)合作伙伴网络(APN)成员，宣布支持AWS广告和营销计划，以帮助加速广告和营销转型。AWS广告营销服务是一项旨在满足广告代理商、营销人员、出版商、广告技术提供商和分析服务提供商需求的服务和解决方案。该计划帮助客户提供个性化的广告体验，优化广告服务性能和成本，并在受众细分和归因方面进行创新。它简化了行业客户选择正确工具和合作伙伴的过程，帮助他们加速生产启动，并更快地实现价值。分支机构支持AWS广告和营销计划，帮助加快广告和营销转型。通过所有营销传播背后的分支链接，客户就有了一个一致的平台来获取全面的归因数据，从而准确地衡量这些努力的影响。AWS使广告商和营销人员能够通过解决方案重塑工作负载，以改善受众和客户数据管理、增强隐私的数据协作、广告平台、营销测量和广告智能以及个性化的数字客户体验。对于寻求规范性的、特定于解决方案的支持的客户，AWS广告与营销部门在每个领域都确定了领先的行业合作伙伴，如Branch。Branch的移动链接平台(MLP)和移动测量合作伙伴(MMP)解决方案基于AWS的可靠基础，优化客户体验并衡量营销工作的影响:全面衡量:Branch通过将重要的应用内事件与推动这些事件的渠道和活动相匹配，解决了越来越大的归类差距。消除糟糕的客户体验:智能链接是提供个性化、无缝体验的关键组成部分，可以在所有渠道上推动更高的参与度和性能。 Bridge offline and online: Consumer habits have changed rapidly. Their expectations for touchless engagement must integrate offline communications with an app and extend the life cycle of those moments. Aggregate all your data in the cloud: Campaign management platforms are siloed and hard to reconcile. With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third-party data or tools to better manage first-party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Branch. Branch customers can also leverage Branch's products in AWS Marketplace and product support of Amazon Simple Email Service ( SES ). With the help of AWS, Branch provides a complete cloud services and cloud management portfolio that will give enterprise customers fast, flexible access to the cloud. "We're thrilled to see two of our partners come together," said Chelsea Meissner, Targeted Marketing Manager at Chipotle. "The powerful combination of Branch's deep linking and attribution platform with the reliability of AWS allows us to own the app install experience from end to end and improve the customer experience for our members." Support of AWS for Advertising & Marketing is Branch's latest advancement in supporting customers. Customers can use Branch with AWS for Advertising & Marketing here . About Branch Branch provides the industry's leading mobile linking and measurement platforms, unifying user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp and many more, improving experiences for more than 3 billion monthly users across the globe. SOURCE Branch