2022年10月25日

分享本文分享本文Bolt Shopper Assistant为购物者提供方便、个性化的体验，推动更多的账户注册，更多的购物者登录，并为零售商带来转化率旧金山，2022年10月25日/PRNewswire/——领先的结账技术公司Bolt今天宣布推出其最新产品Bolt Shopper Assistant。这是第一个虚拟购物助手，使零售商能够将匿名的顾客变成拥有账户的顾客，为回头客提供更快的登录，并通过个性化的购物体验提高转化率。运动和生活服装零售商TYLER’s在增加帐户注册和使用Bolt Shopper Assistant的登录率方面取得了巨大成功。数字零售商经常使用无数的弹出功能，旨在鼓励首次购物的人注册折扣或订阅通讯。然而，这需要购物者离开零售商的网站，才能在他们的电子邮件中找到折扣码;甚至更糟的是，他们只收集电子邮件而不创建帐户——因此零售商错过了将客座购物者转化为帐户持有人的关键机会。许多在线零售商还展示产品推荐、过去的订单、订单跟踪等;尽管这些信息对回头客很有价值，但它们通常位于零售商网站的不同位置。购物者助理:统一的解决方案商家不仅必须管理多个供应商来提供所有这些功能，而且没有一个供应商提供一个统一的解决方案来驱动商店帐户的创建、登录购物会话和结账时的转换。购物助手整合了这些不同的功能。 For first-time shoppers, Shopper Assistant incentivizes them to create an account to receive a discount on their first order. The discount is immediately applied at checkout, so there's no need for shoppers to leave the site and hunt through their email for a discount code when they're ready to buy. For returning shoppers, Shopper Assistant creates a more streamlined login experience, allowing them to quickly and securely sign into their accounts using Bolt's passwordless login, increasing the amount of logged-in shoppers for retailers. Once shoppers have logged in, Shopper Assistant personalizes the experience by enabling them to see their past order history, recently viewed products, product recommendations, reorders and easily track their live orders, driving higher engagement and, ultimately, higher conversion at checkout. TYLER'S , an athletic and lifestyle apparel retailer saw significant success with Shopper Assistant The product drove*: 16% increase in account registration 14% increase in the retailer's logged-in shopper rate 6% additional increase in checkout conversion, on top of the baseline improvement in checkout conversion already offered by Bolt "TYLER'S has been looking for a way to streamline account creation and checkout in order to increase our number of repeat shoppers, and we love that Bolt consistently innovates ahead of the market to help us stay competitive," said Justin Dermit, Director of E-commerce and Marketing at TYLER'S. "We're already seeing success in terms of increasing account registrations and logged-in shopping, and we cannot wait to see what's next." "Our goal is to help merchants thrive by giving them tools to create trusted shopping destinations that turn visitors into lifetime customers," said Greg Greiner, SVP of Product at Bolt. "Shopper Assistant does just that and it's exciting to see what our newest product has already done for TYLER'S." For more details, read bolt.com/blog/bolt-shopper-assistant-launch . *Control: no Shopper Assistant, no sign-up discount (SSO enabled). Treatment: Shopper Assistant with 10% discount (SSO enabled). About Bolt Bolt is on a mission to democratize commerce. Bolt strengthens retailers' relationships with their customers by unlocking secure, logged-in, lightning-fast checkouts. The company's rapidly growing network of one-click-checkout-ready shoppers visits Bolt merchants as if they are return customers. Hundreds of retailers leverage Bolt to offer their shoppers the seamless checkout experiences they've come to expect. For more information, visit bolt.com and follow @bolt on Twitter. CONTACT: