2023年8月26日

2023年8月26日- 3分钟阅读流行带来了巨大的变化在人们的方法在线的关系。婚姻网站看到显著的变化作为个体寻求连接在一个改变数字景观。Betterhalf,一个杰出的球员在印度结婚场景AI-powered相亲著称,成为一个引人注目的例子。与一生Gupta在最近的一次采访中,联合创始人兼首席执行官Betterhalf,我们获得了有价值的见解平台的旅程。从导航pandemic-induced挑战实现独特的策略,一生的话阐明Betterhalf大力承诺创造真正的和有意义的连接。现在,让我们仔细看看一生的响应,提供洞察Betterhalf的旅程和驱动经济增长的战略改变了婚姻景观。StartupTalky:增长背后的关键原因是什么流感大流行期间的婚姻网站吗?一生:封锁的影响很大程度上COVID-19已经注意到婚姻网站巨大的增长。几个征婚网站见证了巨大的增长在其客户基础。在大流行期间,大多数人仅限于他们的房子和花更多的时间浏览在线婚介网站找到合适的匹配。 Special offers provided by the Matrimony apps during lockdown Launch of new services to make matrimony apps more attractive and informative, like horoscope matching, wedding planning, pre-bridal dieticians, and lots more. We realized the value of love and companionship. StartupTalky: What new strategies and campaigns are implemented by Betterhalf to cater to the growing number of users? Pawan: The new strategies and campaigns implemented to cater to the growing number of users are: Viral tweet campaign Wedding planning as a service StartupTalky: What did the growth numbers look like for the key metrics (DAU, MAU, conversion rates, and revenue growth) during the lockdown? Pawan: Our growth metrics include: Revenue: Grew from $75,000 to $200,000 per month in 12 months. Userbase: Monthly 3L MAU to 1M in 12 months Paid user retention: 12 months to over 26 months Renewal Rate: Grew from 30% to over 50% in 12 months. Total Marriages Till Date: 15,000+ StartupTalky: Which new features contributed to the growth of the Betterhalf matrimonial website? Pawan: The new features contributing to the growth of Betterhalf are: Asha Jii: WhatsApp Chatbot: To humanize its AI-backed matchmaking process for urban Indians, the company has introduced Asha Ji to deliver a personalized experience in helping users choose their perfect match. The Whatsapp interaction is portrayed by the face and voice of Sheeba Chadha to deliver a relatable conversational tone to help users feel connected. Wedding planning services in Bengaluru: The Betterhalf app now offers complete wedding planning services to its customers, including venue booking, wedding photography, decoration, catering, makeup artist, wedding loans, etc. Tech-enabled matchmaking ring: Perfect PaiRing works by gauging the wearer’s body’s responses to estimate if they’re an ideal match for them. Betterhalf’s algorithm makes an assessment, and the wearer gets a detailed compatibility chart on their phones with a compatibility percentage telling them if they’re their ideal match. StartupTalky: Any insights around the target audience of Betterhalf during the pandemic? What was the demographic of the newest registered user profile? Pawan: Tier-1 and Tier-2 cities majorly, followed by others. StartupTalky: What measures did Betterhalf take to counter the rise of fake profiles during the pandemic? Pawan: At Betterhalf, we make privacy our top priority. It is the core of the way we have built the product so that anyone who chooses Betterhalf can fully trust us and render their focus on building meaningful connections in search of a life partner. We promise not to compromise our subscriber's privacy. We have designed our product keeping their privacy in mind. With the amalgamation of various experts in the fields of legal, security, engineering, and product design, we make sure that no decision related to your privacy is taken without your consent. We strive to be transparent while processing your data. We understand that insufficient information and overly complicated language are common issues in companies’ privacy policies. So, as a result, we have taken a different approach: we have formulated our Privacy Policy and other documentation in much simpler language, just to give you a better and clearer picture of our practices. We make sure your personal information is secure. We have allotted different teams to keep your data safe and secure . We constantly update our security to enhance the safety of your personal information.