敬畏的启发

2023年3月7日,

母子二人在2018年引入敬畏的启发,一行手镯、吊坠、戒指、耳环和其他物品代表女性的力量和权力。珠宝行闻名女神收集、创造风格相似的神话和具有历史意义的女性。认为Ruth Bader Ginsburg,哈丽雅特·塔布曼,居里夫人,弗洛伦斯·南丁格尔,圣女贞德,克利奥帕特拉以及希腊、印度和埃及女神。敬畏作品的启发,主要是14 k黄金、纯银制成的,穿了麦当娜(经常看到她的弗里达•卡罗垂饰),泰勒·斯威夫特,克里斯汀贝尔和比利Eilish。歌手兼词曲作者Kesha早期投资者。五年到珠宝旅程,麦克斯和他母亲的公司在去年的收入增长到1500万美元,打破即使在盈利。今年,他们拍摄了2000万美元的收入,利润,马克斯·约翰逊说。在敬畏了。礼貌:敬畏启发收入增长导致了公司在3月初开设了首家零售店,梅尔罗斯大街8446号西好莱坞的很多方法解决信仰和健康。商店内,将会有一个区域用于恢复声音浴,按摩技术称为耳朵播种,呼吸仪式,留下仪式和其他消费者的活动,特别是千禧一代和创Zers渴望。 “We find ourselves in a brand space called spiritual wellness or spiritual luxury,” said Johnson, the company’s chief executive, who is based in Los Angeles . His mother leads the design side while living in Minneapolis. “It is this fervent, very rapidly growing customer base of young women looking to get in touch with something deeper, to incorporate a sense of meaning and purpose.” Meaning and purpose have been the backbone of Awe Inspired’s collections, with average pieces selling for $150. To help customers find the perfect purchase, the company’s website lets consumers identify their inner and outer goddess with an online Myers-Briggs type personality test. So far, 6 million people have taken the test, Johnson said. Brick-and-mortar was never at the forefront of Awe Inspired’s business plan. But with the help of investors, including True Global, a London-based company that now owns 8 percent of the jewelry venture, retail seemed the best way to grow customers beyond social media platforms. “We’re coming to a point in the direct-to-consumer lifespan where acquiring a customer in a brick-and-mortar retail setting is cheaper than it is on Facebook,” Johnson said. “It’s been increasingly more challenging to find customers on Facebook because of all the new privacy restrictions .” He said the company has garnered enough emails, via online social media and from the company’s inner goddess quiz, to drive traffic to its first store, which will be followed soon by an outpost in New York City. Awe Inspired is also thinking of taking up retail residence in London when the economy improves there. “It makes more sense at some point for us to use the store as our billboard or as an advertisement than it does to use Facebook ads,” Johnson said. As the company grows, new icons and spiritually oriented themes are being introduced. Awe Inspired is working with Alyssa Milano, the actress who joined the #MeToo movement in 2017, to design a collection around the Equal Rights Amendment, which still hasn’t been amended to the U.S. Constitution even though it was passed by Congress in 1972 and sent to state legislatures for approval. To celebrate the store’s opening, Awe Inspired created a pendant showing an Iranian woman on the back of a lion to represent Iranian freedom. The company is channeling 100 percent of the pendant’s proceeds to the Iranian Diaspora Collective, based in Los Angeles . Charitable contributions are part of Awe Inspired’s business plan. To date, the company has contributed more than $700,000 to a list of various charities selected by consumers or tagged by the company. Tags