2023年3月1日

在证实的最新调查中,只有9%的消费者转向自有品牌说他们不会继续购买他们,而是品牌日常杂货。图像从消费者研究平台的一份新报告证明进一步的证据表明,私人品牌有持久力,超过七10消费者说他们尝到了自有品牌的品牌和一个无意回到他们的品牌的竞争对手。证明调查了2000名美国消费者在美国食品和饮料趋势报告,发现超过58%的美国人说他们是“很有可能”购买这些更便宜的自有品牌,另外27%是“有点可能。“只有4%的受访者表示,他们不太可能购买私人品牌。那些转向私人品牌打算继续购买他们,据证明的调查。绝大多数,有73%表示,他们打算坚持自有品牌产品。只有9%的人说他们不会坚持自有品牌。“美国消费者在行为发生了变化,获得一个真正的品味为自有品牌品牌由于通货膨胀的影响成本的食品和家用产品,”杰里米•王说,证明的创始人和CEO。“这对知名品牌构成了重大挑战,不能在价格上竞争,谁可能最终购物习惯的失败者是这些变化可能是永久性的几个重要sub-segments。“价格,不出所料,消费者的最大原因转向私人标签,89%的美国人承认在目前超市购物时买便宜货。找到最好的产品,41%的受访者访问多个超市现场找到最好的交易,而33%检查各种网上商店。低价格最重要的因素在选择受访者的杂货店,便宜的价格是排名这位比特价和促销活动更有效,排名第二。 Out of six promotion types, discounting the price of a product is what shoppers want the most, closely followed by ‘buy one get one free’ deals. Giving extra loyalty points is deemed the least attractive offer when it comes to swaying consumers on a purchase. “The big-name brands need to give consumers new, compelling reasons not to switch to their private label counterpart, or in some cases motivate shoppers to come back to big brands,” said King. “A sizable number of consumers - 41% - are choosing to make trips to multiple supermarkets in person to hunt for the best price. This fragmentation of shopping in pursuit of value, and at the expense of shoppers’ own time, is another new and emerging behavior. This puts grocery chains under serious pressure to either offer the best deals that beat other retailers and attract consumers, or to extend their own-label product lines to offer ever-increasing appeal to inflation-weary consumers.” The full report from Attest can be found here .