2022年12月8日

我在巴黎和伦敦报道时尚、奢侈品和元世界。得到它!得到它!你如何在便利购物与可持续发展以及对当地零售经济的支持之间取得平衡?正是这个问题催生了Arive，这款名为“Deliveroo”的生活方式应用程序通过一队货运自行车将顾客与当地商店连接起来，在60到120分钟内将(当地)商店送到你家门口。该公司联合创始人马克斯•里克(Max Reeker)表示:“我们需要改变城市的运作方式，但同时保持当地购物环境的活力。”“可持续性在讨论中扮演了重要角色，但这也是关于当地商店如何继续存在的问题，因为网上商店越来越大，他们不知道如何完成。“我们通过提升运营网络和受保护的品牌环境，为他们提供了获取和留住客户的额外渠道。”下面是它的工作原理。Arive互联零售系统允许合作商店通过Arive平台销售他们的库存，这些库存由Arive快递员从商店收集并交付给最终消费者。虽然这款应用是一年前在德国柏林推出的，但最初的想法是在大流行封锁期间在巴黎提出的。 Co-founders Reeker and Linus Fries were studying at the city’s HEC business school. They were, by Reeker’s own admission “heavy users of food delivery services” but also admirers of the car free initiatives and lifestyle shopping environment of the Le Marais area where they were living. Since its Berlin launch, the Arive team have rolled out the app to Hamburg and Munich, securing $20million in Series A funding along the way. Fourth city is Paris. The team tested the waters with a pop-up over the summer when they partnered with brands including L:A Bruket, Apple Now, however, the are launching officially in the French capital where, like Germany, the main product categories are fashion, beauty and wellness and home related with the latter taking in gourmet food and drink and technology. Connected retailers being added on an ongoing basis currently include a boutique florist, ready made cocktail emporium plus a selection of the unique gift and jewelry stores that the Le Marias area is known for — perfect for last minute holiday gifts. Later this month comes Paris’ Dover Street Parfums Market and a local branch of hip French cashmere label Majestic Filatures with eco friendly yoga brand Huj, holistic beauty brand Holidermie, Assouline and more coming soon. “We compare ourselves to a virtual high street,” says Reeker. “Instead of having a central warehouse at other end of Europe we say the city is our warehouse.” The curation of store partners is determined from customer rather than a category perspective and combines both luxury and mass market. Over the course of the next few years the goal is to launch the model in new cities — London rating high on the agenda — but in the short term, it’s about connecting more stores so the customer only sees one version a product which is matched backend to availability, acquiring new customers and building out the shopping experience with additional social aspects like shared wishlists and gifting options.