2023年8月2日,

太新生而努力,产生了最终结果,出版商开始测量工具使用的价值指标,如项目速度,预售时间和利润率。这些努力,尽管早期,反映了出版商的方式可以获得商业利益有时从技术的炒作已经超过了它的直接效用。他们还提供了一个蓝图其他出版商希望生成AI合并到他们的工作场所的方式缓解员工焦虑对其影响。增加账户管理效率对于许多出版商,生成人工智能可以通过自动化机械流程带来不再效率收益,推销和销售的关键。例如,广告管理出版商Raptive效率提升了使用生成AI起草应对客户服务调查,撰写职位描述和笔的绩效评价,根据首席战略官保罗·班尼斯特。出版商,组建一个12人的内部团队发现用例生成AI,也使用的技术总结市场研究数据要点,为销售人员提供简洁的总结。在技术层面,Raptive工程师使用生成人工智能工具副驾驶员执行单元测试,减少到一个八小时的工作,根据班尼斯特。在另一个实例,其数据库团队使用技术编码语言之间的翻译,从SQl MongoDB queries-simplifying典型的复杂的过程。在政客,其内部工程团队创建了一个人工智能应用程序扫描其CRM软件,分析输入如历史数据和商业周期呈现高的销售人员与客户购买倾向,根据权力。最终仍然销售人员进行客户端调用自己,但该工具减少了勘探时间轴和帮助他们编译一个更引人注目的音调通过借鉴大量的历史先例。 Right now, media organizations need to be asking themselves: What is the role of AI going to be in our company? Adam Hillier, partner at executive search firm SRI And at BDG, the publisher is using generative AI to provide a similar function for the RFP process, analyzing historical data and filtering for the KPI objectives of a client, according to chief technology officer Tyler Love. When done manually, this process requires the branded content team to refine its pitch multiple times to make sure BDG has the highest likelihood of winning the business without committing so many resources to the effort that its profit margins suffer. By combining data from its CRM, its back-office software DealDesk and Google’s Vertex AI, BDG has used generative AI to produce suggestions for pricing, creative and strategy, according to Love. Internal education efforts Outside of these experimental efforts, some publishers are also taking steps to familiarize their broader workforce with the technology. At Politico and Raptive, company-wide hack-a-thons that pair engineers with non-technical staff have helped the companies introduce generative AI to their staff in a way that also reduces their anxieties about it. Raptive has established an internal education program, called AI Squared, to train staff to use tools such as Pinecone, Copilot and new Photoshop applications. Politico and Newsweek have created internal teams to experiment with the technology and use those findings to inform future strategies. More broadly, publishers like The Guardian and Axel Springer have established guidelines about the ways in which they intend to use the technology, which can help staffers view the tech as a tool rather than a threat. These efforts have yet to translate to the hiring process in a substantial way, as most companies are still in the test-and-learn phase, according to Adam Hillier, partner at the executive search firm SRI. But that will likely change in the next six to 12 months. “Right now, media organizations need to be asking themselves: What is the role of AI going to be in our company?” Hillier said. “Being clear on that will inform the tools, costs, team members and skills they are going to need.” Enjoying Adweek's Content? Register for More Access!