2023年8月9日

在仅仅一年,全球人工智能营销市场经历了非凡的增长,从174.8亿年的2022美元飙升到一个令人印象深刻的226.4亿年的2023美元,代表一个实质性的复合年增长率(CAGR)的29.5%。这样一个非凡的轨迹,市场有望继续向上的趋势,预计到2027年将达到惊人的643.1亿美元,29.8%的复合年增长率。人工智能在营销中的应用广泛,包括社会媒体广告、搜索广告,动态定价,虚拟助理,内容管理,销售和营销自动化、分析平台等等。值得注意的是,市场正在出现的先进技术,与自动化和集成软件公司努力创新商业模式,以进一步加强人工智能在市场营销的功能。2020年10月,IBM计划提供IBM华生,一个商业工具集人工智能在广告行业领导者并使其可用的生态系统。改变现有的业务实践语言,可以为公司提供改进的智能功能自动化,和信任。2022年3月,Zoomd技术有限公司,一家以色列公司营销科技公司宣布收购艾伯特技术有限公司所涉金额不详。通过这个协议,Zoomd旨在扩大其产品在使用艾伯特自助服务和SaaS业务模型的人工智能(AI)的专业知识,增加财富500强客户将可以使用Zoomd产品和服务。艾伯特技术有限公司是一个总部位于美国的公司提供人工智能营销解决方案。亚太地区最大的地区是2022年营销市场的人工智能。 The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence in marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The increasing adoption of virtual assistants is expected to drive the artificial intelligence in marketing market. Virtual assistants are services over the internet or dedicated network with delivery on demand. Due to the pandemic and lockdowns, small and medium-scale enterprises are increasingly focusing on streamlining their business models by adopting virtual assistants. For instance, in April 2022, ThriveMyWay published an article which states that chatbot ecommerce transactions is projected to hit $112 billion by 2023. Conversational technologies such as virtual agents and chatbots can help businesses save up to 30% on customer support costs. Hence, the increasing adoption of virtual assistants will increase the demand for artificial intelligence in the marketing market. Key Attributes: 3. Artificial Intelligence In Marketing Market Trends And Strategies 4. Artificial Intelligence In Marketing Market - Macro Economic Scenario 4.1 COVID-19 Impact On Artificial Intelligence In Marketing Market 4.2 Ukraine-Russia War Impact On Artificial Intelligence In Marketing Market 4.3 Impact Of High Inflation On Artificial Intelligence In Marketing Market 5. Artificial Intelligence In Marketing Market Size And Growth 5.1. Global Artificial Intelligence In Marketing Historic Market, 2017-2022, $ Billion 5.1.1. Drivers Of The Market 5.1.2. Restraints On The Market 5.2. Global Artificial Intelligence In Marketing Forecast Market, 2022-2027F, 2032F, $ Billion 5.2.1. Drivers Of The Market 5.2.2. Restraints On the Market 6. Artificial Intelligence In Marketing Market Segmentation 6.1. Global Artificial Intelligence In Marketing Market, Segmentation By Offering, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion Hardware Services 6.2. Global Artificial Intelligence In Marketing Market, Segmentation By Deployment Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion Cloud On-Premises 6.3. Global Artificial Intelligence In Marketing Market, Segmentation By Technology, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion Machine Learning